Breaking News – Blog Saves Life

Your business life, that is. If you have an internet-based business of any kind and you’re not using your blog, you’re putting a proverbial gun in your mouth and inviting your competitors to pull the trigger. It just doesn’t make sense to have access to that powerful a weapon in your marketing arsenal and not use it. The search engine spiders that determine your page rank are roaming the web right now looking for new content and you haven’t added any. Why?

All colorful metaphors aside, the blog is an incredibly easy way to add regular dynamic content to your website and communicate with your clients, peers, and prospective customers Best of all, it’s not expected that you be a literary giant when you post on your blog. If you have a thought, open up your content management system and fire away. No one is expecting you to write Pulitzer material. On the contrary, most readers will be looking for a more readable, conversational style when they visit.

What’s new in your industry? Has anything interesting or humorous happened in the office? Do you have a new product or service ready to roll out? These are all blog fodder and no one knows more about them than you do. Why not tell the world? You might even pick up a few regular readers who decide to shop at your store. You don’t have to try to sell them anything. If they like what you have to say v, they will patronize your business. Imagine that. You’re not even a professional copywriter and you can bring new customers in with your words on a blog post.

Speaking of professionals, if you don’t have time to write every day, you can hire someone else to do it for you.  are everywhere these days. Some of them are even pretty decent at what they do. Take a few hours and do a little homework. You’ll find someone who mirrors your thinking. This may be hard for you to take, but those brilliant ideas you’re having right now probably aren’t original. Convey your thoughts to a good writer and he or she will put words to them. That’s what they do best.

The news publishing industry in general is not an easy one to get into. Firstly there is the fact that there are already some really, very big players who are very well established in the market. And I’m not just talking about big online news websites such as the Huffington Post, but huge multi-national media corporations with newspapers, television channels and all of the rest. So in the face of it you might think that a small independent publisher has absolutely no chance of making any in roads whatsoever into this market. But that is not necessarily the case. There is still space for those small independent publishers if you find a good niche and target it well.

And since news is such a broad church there are plenty of potential niches which a new writer or publisher could choose. This could mean writing about a particular type of news which you know a lot about, such as, for example, publishing industry news. Or it could mean writing about the big events of the day from a particular perspective – and if you are doing that and you have a truly novel perspective to offer people then you could even forge your own niche – a completely new niche created by you if you are taking this second route.

If you are thinking about setting up and running this kind of site then probably the most important thing is that you really must cover all of the big issues which are relevant to your niche. People just won’t keep coming back to your site in the numbers that you will want to see if there are big holes in your coverage – even if the writing which you do publish is super high quality and super informative and entertaining.

One solution to this, if you are a lone writer and do not feel that you have the time to cover absolutely everything yourself, is to hire freelance writers. There are plenty of places where you can hire freelancers pretty cheaply online, although you will have to take care to pick the right people or you may end up with low quality work. If you do not want to pay out the money for other writers then another solution is to write short summaries of a story and then provide links to further information. Ten or fifteen minutes may be all it takes to do a little bit of research, pull together the main facts of the news story in question, and one or two quality articles to recommend. Of course you can also solicit contributions from your readers, but that is not always a reliable source of content.

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